Download e-book for iPad: Act Like It's Your Business: Branding and Marketing by Jonathan Flom

By Jonathan Flom

Many actors deal with their occupation as a only inventive activity, hardly ever conceding that there's extra to creating a residing than just exhibiting up on level or in entrance of a digital camera. by way of refusing to significantly recognize that self-promotion is key to their livelihoods, many performers can get fast discouraged by means of the vicious circle of audition and rejection. even if, with a bit foresight and making plans, actors can the way to turn into their very own most sensible advocates for a occupation within the enterprise of express.

In Act Like It’s Your Business:Branding and advertising thoughts for Actors, Jonathan Flom is helping actors and others within the arts comprehend the facility of branding. This consultant walks the reader throughout the technique of making a own model for a small enterprise after which advertising that model and broadcasting it via each step of the process—from opting for garments, arranging headshots, and designing resumes to picking a repertoire, development an internet site, acquiring company playing cards, and networking. Flom additionally bargains suggestion on such real-world concerns as goal-setting, funds, contracts, and day jobs and offers perception and assistance on tips to method brokers, auditions, and casting administrators.

A booklet of empowerment intended to shift the stability of keep watch over to actors themselves, Act Like It’s your corporation is aimed at professional performers in addition to scholars who're on the brink of transition from university to occupation. established logically and step-by-step, this available advisor becomes the traditional for almost a person hoping to construct a permanent occupation within the acting arts.

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Act Like It's Your Business: Branding and Marketing Strategies for Actors by Jonathan Flom


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